In 2020 alone, at least 10 million new investors entered the stock market and retail trading activity doubled. Fueled by meme stocks, WallStreetBets conversations spiked above 800,000 a day, while daily Robinhood app downloads topped 400,000–now totaling 20 million users by some estimates. Most are new millennial and Gen Z investors, without prior investing knowledge outside of social media.

Front was founded in 2020, but our story starts in 2008. Front’s CEO and co-founder, Bam Azizi, saw firsthand how market crashes hit everyday investors the hardest. Now, tens of millions more lives will change dramatically when the market makes corrections or sharp ups and downs.

With an inflated market and more volatility, more is at stake than ever before. For young, active retail investors, this means being vulnerable to the increasingly dramatic stock market swings that could wipe out savings, cause crushing debt, or wreak havoc on financial stability.

That’s why Front is building technology to put the power of data-driven, strategic investing in people’s hands. We strive to give everyone a chance to build stronger financial futures.