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Early 2020
Front is founded.
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March 2020
Front invents proprietary AI-driven technology for powerful investment portfolio analysis (precursor to the Front Score).
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October 2020
Front is a Registered Investment Adviser (RIA) with the SEC.
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November 2020
Front launches a waitlist for the app that grows to 40,000 in two months. Investors add over $50 million in investment portfolio assets by connecting their brokers.
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January 2021
Front launches its first gen app for iOS and Android.
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February 2021
Front surpasses $100 million in users’ connected investment portfolio assets.
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July 2021
Front surpasses the $300M in users’ connected investment portfolio assets.
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August 2021
Front launches its second generation app, featuring a social community to bring investors together, more broker and crypto options–like Coinbase, and enhanced portfolio analysis features like the Front Score.
In 2020 alone, at least 10 million new investors entered the stock market and retail trading activity doubled. Fueled by meme stocks, WallStreetBets conversations spiked above 800,000 a day, while daily Robinhood app downloads topped 400,000–now totaling 20 million users by some estimates. Most are new millennial and Gen Z investors, without prior investing knowledge outside of social media.
Front was founded in 2020, but our story starts in 2008. Front’s CEO and co-founder, Bam Azizi, saw firsthand how market crashes hit everyday investors the hardest. Now, tens of millions more lives will change dramatically when the market makes corrections or sharp ups and downs.
With an inflated market and more volatility, more is at stake than ever before. For young, active retail investors, this means being vulnerable to the increasingly dramatic stock market swings that could wipe out savings, cause crushing debt, or wreak havoc on financial stability.
That’s why Front is building technology to put the power of data-driven, strategic investing in people’s hands. We strive to give everyone a chance to build stronger financial futures.
