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All about Front.

The ultimate investing community powered by real investors and smart technology.

In 2020 alone, at least 10 million new investors entered the stock market and retail trading activity doubled. Fueled by meme stocks, WallStreetBets conversations spiked above 800,000 a day, while daily Robinhood app downloads topped 400,000–now totaling 20 million users by some estimates. Most are new millennial and Gen Z investors, without prior investing knowledge outside of social media.

Front was founded in 2020, but our story starts in 2008. Front’s CEO and co-founder, Bam Azizi, saw firsthand how market crashes hit everyday investors the hardest. Now, tens of millions more lives will change dramatically when the market makes corrections or sharp ups and downs.

With an inflated market and more volatility, more is at stake than ever before. For young, active retail investors, this means being vulnerable to the increasingly dramatic stock market swings that could wipe out savings, cause crushing debt, or wreak havoc on financial stability.

That’s why Front is building technology to put the power of data-driven, strategic investing in people’s hands. We strive to give everyone a chance to build stronger financial futures.

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Our Story
  • Early 2020

    Front is founded.

  • March 2020

    Front invents proprietary AI-driven technology for powerful investment portfolio analysis (precursor to the Front Score).

  • October 2020

    Front is a Registered Investment Adviser (RIA) with the SEC.

  • November 2020

    Front launches a waitlist for the app that grows to 40,000 in two months. Investors add over $50 million in investment portfolio assets by connecting their brokers.

  • January 2021

    Front launches its first gen app for iOS and Android.

  • February 2021

    Front surpasses $100 million in users’ connected investment portfolio assets.

  • July 2021

    Front surpasses the $300M in users’ connected investment portfolio assets.

  • August 2021

    Front launches its second generation app, featuring a social community to bring investors together, more broker and crypto options–like Coinbase, and enhanced portfolio analysis features like the Front Score.

Our Team

  • Bam Azizi

    CEO & Co-Founder

  • Adam Israel

    COO & Co-Founder

  • Murray Newlands

    VP, Marketing

  • Lauren Weatherall

    Director, Marketing

  • Boris Udovicic

    Director, Product

  • Juan David Rodriguez

    Director, Business Intelligence

Advisors

  • Eddy Zuaiter

    Managing Member & Chief Investment Officer at Zuaiter Capital Holdings, LLC and Ex-COO at Soros Fund Management

  • Selim Aissi

    SVP at Ellie Mae and Ex-VP at Visa

  • Chris Bishko

    Ex-SFO at Credible and Ex-Partner at Omidyar Venture

  • David Andre

    CSO at Google and Ex-CEO at Cerebellum Quant Fund

  • Jim DuBois

    Partner at Ignition (Fuse) Partners and Ex-CIO at Microsoft

  • Shahriyar Matloub

    Director of AI at Target and Ex-VP at Knight Capital Group

  • Dan Rubinstein

    CEO of Physera, and Ex-Google and Facebook

  • Chris Eoyang

    VP of Boom and Ex-Partner at Goldman Sachs

  • Shawn Douglass

    CEO and Co-Founder at Amberdata and Ex-Partner at EMC Venture

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